Monday, 24 December 2012

MARMITE!!!!! AT CHRISTMAS


"On the first day of Christmas." (Regent  Street)

OOOH!!!! “Love it or hate it.”
Here in the British Isles we eat Marmite on toast, mostly. It’s great in a cheese sandwich too, to compliment the taste of the cheese and add that extra bight, a certain oomph! to the sandwich eating experience.

There is many a  kitchen here in Britain,  in the early  morning, of young married couples with  their  toddler sitting in his or her high  chair holding toasted fingers of bread dipped in runny boiled egg in one hand, the  youngsters face  smothered, black with Marmite and a happy  grin, chuckling and chortling as  they  suck  and chew on some Marmite coated toast  fingers held in their other  hand . Oh gummy happiness!

We teach our youngsters to eat Marmite as soon as they are weaned off the breast or maybe even before.However, amongst the uninitiated, a first experience of Marmite might be  rather  disgusting. Note the Marmite slogan,” Love it or hate it!!!!!. “  It is an acquired taste; hence the very early beginning we advocate for the introduction of Marmite to our youngsters.


"You either love it or hate it."

But why? you might be asking. It’s very very good for you. It contains largely yeast derived from the brewing industry. It also includes quite a bit of salt within a jar, but spread thinly on toast this is not a problem. It includes many vitamins; thiamine, riboflavin, niacin, folic acid and vitamin B12.
Between 1934 and 1935 it was used to treat malnutrition in Sri Lanka when they had a malaria epidemic there.It was included in the rations of soldiers in the trenches during the first world war.A lot of the troops also  carried copies of Pride and Prejudice too,  so Marmite and Jane  Austen actually  have something in common.
Marmite was discovered in the late 19th century by a German Scientist called Justus von Liebig.  He discovered that the extract from the brewing process could be collected and put into jars. It appeared to be a healthy food for invalids.
In 1902 the Marmite Food Extract Company was founded in Burton upon Trent in The Midlands. At first  they used earthenware jars as  containers.  The jar looked similar in shape to  the French earthenware cooking pot called a ,”marmite,” so they called the black spread, Marmite.I knew a  French Canadian who told me that when he first came to Britain and he saw Marmite on the breakfast table he thought somebody had taken the scorched and burnt charcoal off the bottom of a "marmite," cooking pot and put it into a jar and was revolted by the idea.  By 1907 it was so popular they opened a second factory in Camberwell, London. The Marmite company is now owned by Unilever and the product is as popular as ever with some amazing advertising campaigns full of British humour  that rivals the Cadbury Chocolate  adverts in their Monty Python  style craziness and bonhomie.

You can have your face in the display.

In the 1920’s the Marmite company started using glass jars which still retained the distinctive  ,”marmite,” shape. It is still sold in the same distinctive glass bottles today with the same yellow label, although, in March 2006 squeezy bottles, again with the distinctive round shape, were also introduced.

It is not a good idea to keep Marmite in the fridge by the way. It goes hard and is unspreadable. However it never ever goes off. You can keep a jar for years and it will still retain it’s health providing qualities.

Marmite Gold and Marilyn and Abigail. (Oxford Circus crossing.)

Other companies and other nations have tried to copy Marmite. The Australians have a product called Vegemite. The Swiss and Germans have versions too  called respectively,”Cenovis ,”and “Vitamin R,” but Marmite, the British product, is dominant and nobody else can quite get the same distinctive flavour that can blow your head off!!!!!
A little boy disappears into the Marmite jar.

You might be wondering about the title of this piece,,” MARMITE!!!!! AT  CHRISTMAS.” Every year Oxford Street, the heart and pulse of British shopping puts up inventive and outstanding Christmas lights displays. This year the lights have been sponsored by guess who? Yes, Marmite!!!!!
Last night, Marilyn, Abigail and myself took the 139 double decker bus from Waterloo Station across Waterloo Bridge, through Piccadilly Circus and along Regent  Street, which also has an amazing Christmas light display based on, The Twelve Days of Christmas, and then we turned left at the top of  Regent  Street at Oxford Circus, into Oxford Street and the world of Marmite hit us. All the lights are animated. Father Christmas eats a Marmite sandwich and throws it away in disgust, his face turning green. The next one shows a little boy disappearing into a Marmite jar and  lapping it all up. The next display features the happy Marmity faces of pedestrians in Oxford Street. You can take a photograph of yourself on your i-phone and send it to,the lights, and appear for a few moments in the display yourself. Delicious!!!!!! And so on down Oxford Street.
Father Christmas throws his Marmite sandwich away and turns green,

They say you stay a Marmite baby for life, once you have become addicted and it is an addiction. Here are two very happy Marmite babies still going strong  Ha! Ha!


Tony--that's me!!!!!!!

Clive--that's him!!!




6 comments:

  1. Tony:

    That's great!

    As you know, with me it's a ritual of Marmite on toast and a cuppa every Saturday morning during the half-time break of Saints' games (that's Saints as in Southampton F.C.).

    Interesting to read the history. Thanks!

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  2. Tony, I remember seeing a pot of Marmite tucked away in the cupboard in my mother's kitchen when I was a little girl. I don't think she ever got any "takers" in our household, don't think I even tried it. But it's high time I did. Though there have been a couple of times I've pulled it off the shelf, my practical side kicked in and said "You probably won't like it, and it'll just go to waste." But now you've inspired me, especially with the photo of Clive who looks as if he's enjoying a very special treat. Especially since you said it never goes off, I can just tuck it away and try it every so often to see if my taste has changed.

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  3. Happy New Year Tony!

    Love London at Xmas! Gorgeous lights. Not sure about marmite, though! Interesting post, anyhow :)

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  4. Happy New Year to you Anne and the family. Jean and Anne you must try Marmite. It's good for you.Honest!!!!

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  5. This is a new one on me. I've never heard of Marmite, and I can tell you that I probably won't be tasting it. But I like the bottle. There was an article in the paper about lutefisk that is eaten by Scandanavians and looks like it was recovered from an organ donation center. If you're not a Scandanavian, it just won't go down! Maybe, it's the same with Marmite and Englishmen! Happy New Year! Our best to all your family.

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  6. Just popped in to thank you for your comment on my new marmalade post and tell you I still haven't managed to pick up a pot of Marmite, but I'm going to eventually. I know Clive looks very content there with his toast and Marmite, but I'm not sure I'm going to like it. If I don't like it spread on toast, though, I'm going to try it as an ingredient in some of my recipes (I don't like waste!). I have rather that same look on my face as Clive when I'm having homemade marmalade on toast. I loved Mary's comment above about the lutefisk looking "like it was recovered from an organ donation center" - I'm definitely not up to giving that a go!

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