OOOH!!!! “Love it or hate it.”
Here in the British Isles we eat Marmite on toast, mostly.
It’s great in a cheese sandwich too, to compliment the taste of the cheese and
add that extra bight, a certain oomph! to the sandwich eating experience.
There is many a kitchen
here in Britain, in the early morning, a young married couple with their
toddler sitting in his or her high
chair holding toasted fingers of bread dipped in runny boiled egg in one hand, a Marmite coated finger of toast held in their other hand the youngsters
face smothered, black with Marmite and a
happy grin, chuckling and chortling as they
suck and chew. Oh gummy
happiness!
We teach our youngsters to eat Marmite as soon as they are weaned
off the breast or maybe even before.However, amongst the uninitiated, a first
experience of Marmite might be rather disgusting.
Note the Marmite slogan,” Love it or hate it!!!!!. “ It is an acquired taste; hence the very early beginning we advocate for the introduction of Marmite to our youngsters.
"You either love it or hate it."
But why? you might be asking. It’s very very good for you. It
contains largely yeast derived from the brewing industry. It includes
quite a bit of salt within a jar, but spread thinly on toast this is not a problem.
It includes many vitamins; thiamine, riboflavin, niacin, folic acid and vitamin
B12.
Between 1934 and 1935 it was used to treat malnutrition in
Sri Lanka when they had a malaria epidemic there.It was included in the rations of soldiers in the trenches during the first world war. Incidentally a lot of the troops also carried copies of Pride and Prejudice too, so Marmite and Jane Austen actually have something in common.
Marmite was discovered in the late 19th century
by a German Scientist called Justus von Liebig.
He discovered that the extract from the brewing process could be
collected and put into jars. It appeared to be a healthy food for invalids.
In 1902 the Marmite Food Extract Company was founded in
Burton upon Trent in The Midlands. At first they used earthenware jars as containers.
The jar looked similar in shape to
the French earthenware cooking pot called a ,”marmite,” so they called
the black spread, "Marmite."I knew a French Canadian who told me that when he first came to Britain and he saw Marmite on the breakfast table he thought somebody had taken the scorched and burnt charcoal off the bottom of a "marmite," cooking pot and put it into a jar and was revolted by the idea. By 1907 it was so popular they opened a second
factory in Camberwell, London. The Marmite company is now owned by Unilever and
the product is as popular as ever with some amazing advertising campaigns full
of British humour that rivals the Cadbury
Chocolate adverts in their Monty Python style craziness and bonhomie.
You can have your face in the display.
In the 1920’s the Marmite company started using glass jars
which still retained the distinctive ,”marmite,”
shape. It is still sold in the same distinctive glass bottles today with the
same yellow label, although, in March 2006 squeezy bottles, again with the
distinctive round shape, were also introduced.
It is not a good idea to keep Marmite in the fridge by the
way. It goes hard and is unspreadable. However it never ever goes off. You can
keep a jar for years and it will still retain it’s health providing qualities.
Marmite Gold and Marilyn and Abigail. (Oxford Circus crossing.)
Other companies and other nations have tried to copy
Marmite. The Australians have a product called Vegemite. The Swiss and Germans
have versions too called respectively,”Cenovis
,”and “Vitamin R,” but Marmite, the British product, is dominant and nobody
else can quite get the same distinctive flavour that can blow your head
off!!!!!
A little boy disappears into the Marmite jar.
You might be wondering about the title of this piece,,” MARMITE!!!!!
AT CHRISTMAS.” Every year Oxford Street,
the heart and pulse of British shopping puts up inventive and outstanding Christmas
lights displays. This year the lights have been sponsored by guess who? Yes,
Marmite!!!!!
Last night, Marilyn, Abigail and myself took the 139 double
decker bus from Waterloo Station across Waterloo Bridge, through Piccadilly
Circus and along Regent Street, which also
has an amazing Christmas light display based on, The Twelve Days of Christmas,
and then we turned left at the top of Regent Street at Oxford Circus, into Oxford Street
and the world of Marmite hit us. All the lights are animated. Father Christmas
eats a Marmite sandwich and throws it away in disgust, his face turning green.
The next one shows a little boy disappearing into a Marmite jar and lapping it all up. The next display features
the happy Marmity faces of pedestrians in Oxford Street. You can take a photograph
of yourself on your i-phone and send it to,the lights, and appear for a few
moments in the display yourself. Delicious!!!!!! And so on down Oxford Street.
They say you stay a," Marmite baby," for life, once you have
become addicted and it is an addiction. Here are two very happy ,"Marmite babies," still going
strong Ha! Ha!