James Daunt, the Chief Executive of Waterstones,
I read an
article in this Sunday’s, Observer, entitled
Whisper it quietly, the book is back … and here’s
the man leading the revival
The man in
question is James Daunt, the Chief Executive of Waterstones, the main High
Street, quality bookshop chain we have in Britain. The article stated,
“The news that, for the first time in a long time, Waterstones
is beginning to show signs of modest growth (new shops; new optimism; new
markets) is symbolic of a sea-change in the world of books. Whisper it discreetly,
but the book is showing signs of making a modest comeback, with British
bookselling exhibiting the symptoms of an unfamiliar, fragile optimism.
During the first decade of the new century, this sector cornered
the market in gloomy predictions that the end of the world was nigh. The
digital revolution, plus Amazon, plus the credit crunch, seemed to add up to a
literary apocalypse. There were moments, some CEOs in book publishing now
concede, when they could hardly see a commercial way forward. A mood of panic
quickly spread, with many dire predictions.
In Britain, hardbacks were said to be on the rocks, libraries
doomed, the ebook all conquering, with the Visigoths of online selling storming
through the high street. Among writers, with the tumbleweed blowing down Grub
Street, the
garret loomed.”
http://www.theguardian.com/books/2014/dec/14/book-revival-james-daunt-waterstones
Lets imagine
a certain scenario leading up to Christmas. I am sitting at home. I have my
i-pad on my lap, lounging comfortably on a sofa. I look up AMAZON in my GOOGLE
search box. I click on the heading, books. Recently I read a review of a book by Andy Miller
entitled, A Year of Reading Dangerously. The title sounded interesting. I
wondered what wild things could have been happening in Andy’s reading adventures
this year. Looking at the book on-line, without moving so much as an arm, I moved a finger or two, gliding my hand over the virtual keyboard
on the screen in front of me and typed an enquiry that revealed there was a link
to a similar book written by Henry Miller. The surnames are a coincidence by
the way. I thought then there must be some depth, some profundity in this apparently flippant Christmas stocking filler. A couple of clicks later I accessed my AMAZON account
and paid for an e-book version of the above tomb and there it appeared in my i-
book app.
I clicked on
it and perused the introduction. I had a look at the chapter headings and then clicked it
off to read further at a later date, bookmarking the page I had got to.
I then
proceeded to click on my TESCOS account, reviewed my last food shopping list,
adjusted a couple of items, added McVities Chocolate Biscuits and sent my order
in. A few more deft movements of my fingers only, required.
In my head,
I must admit, and this must be a throwback to Neanderthal times, when I would
have actually had to drive my car, park it and walk to a book shop in
Wimbledon, or drive a mile to my local TESCOS and walk the aisles pushing
a trolley, I imagined the people who were about to do the work for me, in my place. I still
have an inbuilt memory of actual human contact and interactions. A fault
perhaps in my programming. I recall the inconvenience of other people around me,
waiting in queues, using my VISA card
and having to press the digits on the card machine to enter my code
and then all the trouble of carrying and bringing my purchases home!!! My
goodness, the time wasted.
So this
brings me back to the above article in the Observer. How can book shops be
making a comeback, even a tentative come back? What on earth is going on?
AMAZON, like some far off alien force has zapped all actual shops. They bring
everything to my door. E- Shopping with TESCOS has eliminated the need to
walk around the shopping aisles making that tedious effort to lift an arm, flex the fingers of a hand,grip an item and then place it in a trolley. There was the matter of having to make the effort of using my legs too, of course!!! And meeting real flesh and blood people!!??
So what is
it about holding a book in your hands and having to physically turn the pages?
A book, has weight. It is a solid object. You can feel its texture. You can dog
ear the pages. In a whisper, you can scribble notes in its margins. If you want
to, you could deface it . Various autocratic and draconian regimes have even
done that. Burning piles of them have been known. A real solid paper and card
book, with real print and real pictures, some are works of art in themselves,
is something you can touch, smell, taste, if those are your wants, and
experience its presence through all your senses. You can actually hear it too.
It makes quiet sounds when you turn the pages or loud sounds if you drop it
from a height and it causes screams, as it flutters through the air, when , in a fit of
anger, you might want throw it at someone. It is something, even apart from its
cerebral content, that we can have a relationship with.
What might be happening then, with Waterstones as an example? Is the world now readjusting to a more human scale? Is internet shopping being rebalanced so we can become human again?Are people now wanting to get back some elements of a real, physical world of shopping? And when the dust has settled I wonder in which favour the balance might be weighted?
What might be happening then, with Waterstones as an example? Is the world now readjusting to a more human scale? Is internet shopping being rebalanced so we can become human again?Are people now wanting to get back some elements of a real, physical world of shopping? And when the dust has settled I wonder in which favour the balance might be weighted?
Sane human
beings need contact with people and all manner of things including solid paper books through the use of our senses. It is how we make relationships. If a lot of
those points of contact are removed and we are only left with the cerebral bit,
the thought process bit and everything else is imagined in our heads, or,
perish the thought, a generation or two down the line, they might not even have the
memory of a full sensory life, then we are doomed as a human race. We cannot be
human.
Long live
experiences which bring us into real contact with people and real contact with
things, including books. Long live Waterstones and all the independent book
shops all over the country. I hope you are surviving and not only surviving but
are a real valued part of your community.